Damien Newman is/was CEO and principle of the transformation consulting firm Central. The firm focuses on large-scale transformation projects which have included designing market driven solutions for the seafood industry, organizational transformation, and work in the environmental conservation field. Prior to founding Central, Damien worked at IDEO as a design strategist, at frog design as Director of Strategy, and at the interaction design firm Studio Archetype. Damien also writes frequently on brand strategy, transformation design, and the design process, for publications like Print Magazine. (need to write copy for this entire About Page)

Something else           
but I aint sure what yet.

Perhaps the Designer’s Guide to Brand Strategy?

San Francisco, Calif.