Scenario-Focused Engineering

Blend the art of innovation with the rigor of engineering.

Drew Fletcher, while at Microsoft co-authored this excellent book on Design Thinking for Engineers: Scenario Focused Engineering: Design and Innovation for Software Engineers. Fletcher invited me to observe his work at Microsoft teaching hundreds of engineers the fundamentals of the process of design and innovation in engineering. I believe the task was to teach every engineer at Microsoft, at the time, this approach. It was quite an incredible thing to observe.

Great technology alone is rarely sufficient today to ensure a product’s success. At Microsoft, scenario-focused engineering is a customer-centric, iterative approach used to design and deliver the deeper experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach

You can purchase this book as an eBook from Microsoft Press. Or paperback from Amazon.com.