Business Model Generation

The most famous and popular book to feature the Squiggle.

Thirteen years later, over 5 million copies sold, and USA Today named Business Model Generation among the 12 best business books of all time, this book was the second of 2010 to feature the Squiggle. If I thought I was proud before, with the Suiggle (intentional) in that other book, now I was in shock.

I used to hand copies of this book out to my students at Stanford, and to this day keep multiple copies to share with clients or mentees. The reworking of how to create a business model in a clear, practical and informative way is brilliant. It is still widely used today. Thank you Alex and Yves for including the Squiggle in your outstanding book.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder, Yves Pigneur

Purchase from the pusblisher Wiley. Or from Amazon.